For a week or two I’ve been working on updating the appgoblin.info top ad networks and MMPs. Currently both are still up, which should change but I’ll give an overview of the process of changing and what might be next up. Goal: Display the top clients I’ve long wanted to have a way to view…
Tag: advertising
Is Someone Else Using Your Game’s Monetization IDs?
Looking around app-ads.txt files one of the first things I was excited to check was whether DIRECT publisher IDs show up on other unrelated apps. To do this I ignored any apps that shared the same developer contact URL or Developer IDs. This doesn’t catch 100% of the legitimate publishers I checked, as the examples…
What A Mobile Ad Monopoly Looks Like
Google’s market share in in-app advertising is unmistakably dominant. The data above was scraped from 100k+ Google Play Store & Apple App Store apps (with a slight emphasis on games) who use advertising for monetization. This public data is made possible by adoption of IAB’s app-ads.txt standard which allows buyers and sellers to cross verify…
To Love & Hate in the World of Advertising
“I hate ads, who likes to see ads?” Recently my mother came to visit me in Taipei. On the drive from the airport we talked about my startup, Bubbleye, and how we predict a user’s interests in mobile ads. Her response: “I hate ads, who wants to see ads?” She’s right, no one wants to see…
The Future of Ad Networks? Where they might turn for market position.
The decline of ad networks is a chance for innovation as they transition to new market positions which will transform the existing advertising ecosystem. Ad networks are businesses that deal directly with their clients in both advertising and ad publishing. Ad networks directly control the ad inventory and as well as sell the ad inventory to…