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There are 5 large mobile app trackers, also called MMPs. Those are AppsFlyer, Adjust (owned by AppLovin), Branch and Yandex AppMetrica. These mobile attribution companies track users data across many apps. For Android nearly 50% of all apps contain a mobile app tracker and for iOS a bit less at 1 in 4 apps. This…
First let’s recap, what is app-ads.txt App-ads.txt is a specification by the IAB to help fight advertising fraud. It works by a publishing app (they make money from the ads) linking their developer site with a txt file which has their advertising publisher IDs. Thus a buyer of the publisher’s ads can lookup the ID…
Theme & Svelte updates First off, new theme courtesy of the upcoming v3 for skeleton.dev, a great UI library for Svelte. The new Skeleton v3 is pretty awesome and was quite easy to update along with moving from Svelte 4 to 5. Svelte 5 was a bit trickier with all the new runes, but overall…
Edit 2025: See the full list of the top monetization and ad networks on appgoblin.info/companies/ad-networks For a week or two I’ve been working on updating the appgoblin.info top ad networks and MMPs. Currently both are still up, which should change but I’ll give an overview of the process of changing and what might be next…
Recently I started working on a project on appgoblin to estimate the number of client apps for all mobile advertising and data collection companies. In doing this there are currently two sources of data: decompiled SDKs of which I have only done ~20k apps and app-ads.txt which I have scraped closer to ~200k apps’ app-ads.txt…
Looking around app-ads.txt files one of the first things I was excited to check was whether DIRECT publisher IDs show up on other unrelated apps. To do this I ignored any apps that shared the same developer contact URL or Developer IDs. This doesn’t catch 100% of the legitimate publishers I checked, as the examples…
“I hate ads, who likes to see ads?” Recently my mother came to visit me in Taipei. On the drive from the airport we talked about my startup, Bubbleye, and how we predict a user’s interests in mobile ads. Her response: “I hate ads, who wants to see ads?” She’s right, no one wants to see…
The decline of ad networks is a chance for innovation as they transition to new market positions which will transform the existing advertising ecosystem. Ad networks are businesses that deal directly with their clients in both advertising and ad publishing. Ad networks directly control the ad inventory and as well as sell the ad inventory to…