Been updating AppGoblin to better represent some of the data, so I’m going to use this post today to explore the data a bit and see what we find for the most popular business tools for Financial Apps.
To better understand the data, I added a breakdown of the top 5 companies for both iOS and Android. While this data is in the table right below, the graphical view is much more interesting for comparing and easier to understand than the percentages.
Plaid
The first thing to notice is that Plaid is currently only showing in the Android Apps and not the iOS. Plaid looks like a financial data tracker that helps protect against fraud as well as facilitate crypto and other financial applications. Looking at the discrepancy on AppGoblin, we can see that the issue is that there is only some SDK packages tagged for Android, hence 0% of iOS apps. Looking around their GitHub we can see that they of course have an iOS SDK and it’s called LinkKit. This is an easy fix, just need to add “LinkKit.framework” to the AppGoblin plaid.com page. Well, that was an easy one.
Next up
Looking at this I think something that could help would be to better connect Android and iOS apps. This is a bit more complicated for me than it probably sounds (they often don’t share the same names between iOS and Android, and developers often have multiple similar apps on their accounts), but hopefully I can rely on the something like the developer’s URL to do some kind of fuzzy matching.