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When SensorTower acquired AppMagic earlier this week it got me thinking about why. AppGoblin and many other tools offer many free and open resources for what SensorTower and AppMagic charge thousands for. Take a look at the paid vs free vs free (but limited) of the various ASO and app marketing services out there. None…
I decided to check AppGoblin to see how many apps LiveRamp had when Publicis acquired it for $2b, the answer seems to be ~300 mobile apps out of the top 200k apps. This is based on apps found with the LiveRamp SDKs. The apps also have a particularly, older vibe to them, looking at some…
The 2026 Q1 App Ecosystem Report is here with a special section for those attending MAU in Vegas this week. Ad Networks were led by Verve once again after its strong Q4 2025, with other notable breakouts from Snap Inc., TaurusX, adjoe, and Moloco.Business Tools were led by small but super fast growing Luciq. PayPal…
I just wanted to write a bit about some of the inbound good vibes I’ve been getting from other industry thought leaders in 2026. I’m not writing this to gloat, but just to take a moment in the new year to enjoy the mobile ad industry recognition that myself and AppGoblin are starting to pickup….
At AppGoblin we just crunched the top 50k apps in 2025 and their SDK usage over the year and the report has gained a lot of attention on the socials for mobile B2B marketers, so I wanted to share it on my personal blog as well to give some background for the report. Looking at…
This is the full list of the main API endpoints that apps send data to. This is across ~70k android apps and the smallest endpoint has about ~90 apps that send data to it, meaning it’s unlikely to be an app developer’s domain. Then I checked whether these domains were in any of: https://github.com/StevenBlack/hosts, https://easylist.to/easylist/easylist.txt…
Last week I wrote a blog working through a few unknown endpoints. My goal was to bring some attention to these lesser known end points where many apps send their data. This post is split into two sections. The first at the top here are endpoints that do not have landing pages and have not…
AppGoblin has now run over 40k apps in an emulator, tracking millions of API calls thousands of advertising domains. Unfortunately, some of them are dark, meaning they have no landing page of any kind, and I’m unclear who controls these domains. news-cdn.site marketingcloudapis.com kickoffo.site onegg.site lazybumblebee.com qa-analytics.com acobt.tech yastatic.net Let’s see if we can figure…
Want to know which apps are buying mobile app ads in 2025? AppGoblin is excited to share the latest ad network rankings for August 2025, based on our ongoing scans of live mobile app ads. AppGoblin SDK scans already make it clear which apps are monetizing with which ad networks, or which companies provide the…
Well for a quick weekend recap I’m going to look at which 3rd party SDKs and API calls I can find in the big 4 Android chat apps based. We’ll be using free data from AppGoblin which you can feel free to browse at any of the links below or on tables. Data is collected…