I decided to check AppGoblin to see how many apps LiveRamp had when Publicis acquired it for $2b, the answer seems to be ~300 mobile apps out of the top 200k apps. This is based on apps found with the LiveRamp SDKs.
The apps also have a particularly, older vibe to them, looking at some of the larger apps we see apps like Flipboard, Badoo and Skout using LiveRamp. The monthly installs here are likely even too high, as they are still based on some adjustments Google Play made to install counts in April that boosted many apps’ lifetime installs.
| Rank | App | Monthly Installs |
|---|---|---|
| 1 | Briefing Flipboard | 194.7M |
| 2 | Badoo Dating App: Meet & Date Badoo | 134.1M |
| 3 | Skout – Meet, Chat, Go Live Skout Inc. | 27.4M |
| 4 | LOVOO – Dating App & Chat App PE Digital GmbH | 27.2M |
| 5 | Audiomack: Music Downloader Audiomack Music Apps | 3.2M |
| 6 | iQIYI – Drama, Anime, Show iQIYI | 1.7M |
Looking at the trend of market share for LiveRamp, as AppGoblin has crawled more and more apps over the past year, the marketshare for LiveRamp seems to have remained quite small and stead at ~0.13%. There was a ‘high growth’ but it was at the beginning of the data period, so this is was unlikely to be a true high growth period for LiveRamp.
Overall I was surprised that the LiveRamp data was so little, though given the name brand of some of these apps, perhaps the LiveRamp deal is much more about online sites than it was mobile properties.