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When SensorTower acquired AppMagic earlier this week it got me thinking about why. AppGoblin and many other tools offer many free and open resources for what SensorTower and AppMagic charge thousands for. Take a look at the paid vs free vs free (but limited) of the various ASO and app marketing services out there. None…
I decided to check AppGoblin to see how many apps LiveRamp had when Publicis acquired it for $2b, the answer seems to be ~300 mobile apps out of the top 200k apps. This is based on apps found with the LiveRamp SDKs. The apps also have a particularly, older vibe to them, looking at some…
The 2026 Q1 App Ecosystem Report is here with a special section for those attending MAU in Vegas this week. Ad Networks were led by Verve once again after its strong Q4 2025, with other notable breakouts from Snap Inc., TaurusX, adjoe, and Moloco.Business Tools were led by small but super fast growing Luciq. PayPal…