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Month: January 2025

Apple App Store Dropped Support for Anti Ad Fraud Specs

Posted on January 22, 2025January 23, 2025 by James O'Claire

First let’s recap, what is app-ads.txt App-ads.txt is a specification by the IAB to help fight advertising fraud. It works by a publishing app (they make money from the ads) linking their developer site with a txt file which has their advertising publisher IDs. Thus a buyer of the publisher’s ads can lookup the ID…

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Google Search Console Has Deindexed Nearly my Entire Site

Posted on January 6, 2025 by James O'Claire

Been troubleshooting this decline for months. About 6 months ago, before I started paying attention, AppGoblin had no meta headers, no canonical pages, and no SEO optimization of any kind. Many pages routinely took 10 seconds to load. At some point I took an interest in growing the site, it honestly only gets a few…

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  • Mobile Marketing and Advertising

Recent Posts

  • The 300 Most Common Android Data Endpoints (and the Companies Behind Them)
  • Uncovering Lesser Known Mobile Adtech Domains
  • August 2025: Top Mobile App Advertisers
  • AI can’t solve novel problems yet
  • The Trackers and SDKs in ChatGPT, Claude, Grok and Perplexity

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