At AppGoblin we just crunched the top 50k apps in 2025 and their SDK usage over the year and the report has gained a lot of attention on the socials for mobile B2B marketers, so I wanted to share it on my personal blog as well to give some background for the report.
Looking at the trends of for which apps added or removed SDKs gives insight into the trends fueling adtech, revenue services, mobile analytics, MMPs and more. In 2025 there were some clear winners and losers, so let’s look into it more.
Some of the highlights:
Moloco saw massive growth in their SDK clients
X3M has been growing for a couple years but 2025 looks to have been a breakout year for them.
FlareLane‘s push notification SDK has a small base of apps but it’s growing rapidly.
Superwall paywall SDK is gaining in popularity among big and small apps
Airbridge saw a great boost in growth. Their MMP offering is growing rapidly.
PostHog and Parsely saw great growth. These more business / developer focused analytics platforms are growing rapidly.
Flurry saw big drops in their SDK usage.
Some drops in usage for ad networks like LiftOff/AdColony/Mopub. Don’t be fooled, though Liftoff Mobile saw shrinking trends, it’s partnership/parent Vungle saw a healthy increase. This isn’t necessarily an issue as their older app clients are absorbed into Vungle. A similar situation can be observed for AdColony (Digital Turbine) and MoPub (AppLovin).
The whole report & CSV is free on AppGoblin:
https://appgoblin.info/reports/mobile-apps-growth-sdks-2025