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Receiving Unexpected Positive Signals from the Mobile Ad Tech Community in 2026

Posted on January 30, 2026 by James O'Claire

I just wanted to write a bit about some of the inbound good vibes I’ve been getting from other industry thought leaders in 2026. I’m not writing this to gloat, but just to take a moment in the new year to enjoy the mobile ad industry recognition that myself and AppGoblin are starting to pickup.

In 2025 I started having journalists reach out to collaborate on mobile data projects and research using AppGoblin’s resources. AppGoblin has also started building more features which people in the mobile ad and app user acquisition find genuinely useful.

Then this month in January after the latest AppGoblin mobile app SDK report I got an outpouring of direct messages and public posts about the value of AppGoblin’s data as well as the respect people have for me as a person. Especially posts from Warren Woodward of Upptic.

Sometimes I have my head down working too hard, so I wanted to take a chance to enjoy some recognition and remind myself the value that being public with recognition of others can be really meaningful.

Then this wonderful support from Guido Farji of X3M:

This lead into multiple shares of AppGoblin from other ad networks

This peer proof of my work lead directly to several other companies picking up the latest AppGoblin SDK analysis report and sharing it. I’m just thankful that 2026 seems like it’s starting well and looking forward to all the new mobile ad tech products I’ll build this year.

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