Growing up in the North Bay I was always aware of the Silicon Valley tech scene. Yet I was more interested in experiencing the world away from home so I traveled to Africa, went to college in LA and for my career I went to Asia. After working for Elex Tech & Cheetah Mobile, I started at my…
Author: James O'Claire
The Future of Ad Networks? Where they might turn for market position.
The decline of ad networks is a chance for innovation as they transition to new market positions which will transform the existing advertising ecosystem. Ad networks are businesses that deal directly with their clients in both advertising and ad publishing. Ad networks directly control the ad inventory and as well as sell the ad inventory to…