My personal site
It certainly isn’t anything amazing, but it was something that I really wanted to do for myself. After recently stepping away from my position at Bubbleye and taking a month or two to enjoy some camping, family time and generally enjoying life I finally got back to Taipei and realized I had a unique opportunity…
GREEN: background processes for emulator and mitmproxy. RED: Running game (portrait but on side) with a pink banner ad at bottom. YELLOW: mitmproxy captured traffic with another example banner ad.
Looking around app-ads.txt files one of the first things I was excited to check was whether DIRECT publisher IDs show up on other unrelated apps. To do this I ignored any apps that shared the same developer contact URL or Developer IDs. This doesn’t catch 100% of the legitimate publishers I checked, as the examples…
Google’s market share in in-app advertising is unmistakably dominant. The data above was scraped from 100k+ Google Play Store & Apple App Store apps (with a slight emphasis on games) who use advertising for monetization. This public data is made possible by adoption of IAB’s app-ads.txt standard which allows buyers and sellers to cross verify…
Disclaimer: All images and ads in this post are for spec commercial examples only. The originator of thecommercial is not affiliated with, connected to, nor sponsored or endorsedby Clash of Clans (or Starbucks). TLDR: Fully formed art, but difficult to control details AI Text to image models have seen explosive growth the past year matched…
There is a growing discrepancy between the vision and reality of VR. For decades, science fiction and technology visionaries foresaw a future where consumers were able to freely traverse virtual reality like surfing the web. Virtual reality was seen as an open platform where millions of people could share, consume and explore content. Instead of…
“I hate ads, who likes to see ads?” Recently my mother came to visit me in Taipei. On the drive from the airport we talked about my startup, Bubbleye, and how we predict a user’s interests in mobile ads. Her response: “I hate ads, who wants to see ads?” She’s right, no one wants to see…
Growing up in the North Bay I was always aware of the Silicon Valley tech scene. Yet I was more interested in experiencing the world away from home so I traveled to Africa, went to college in LA and for my career I went to Asia. After working for Elex Tech & Cheetah Mobile, I started at my…
The decline of ad networks is a chance for innovation as they transition to new market positions which will transform the existing advertising ecosystem. Ad networks are businesses that deal directly with their clients in both advertising and ad publishing. Ad networks directly control the ad inventory and as well as sell the ad inventory to…