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Apple: The Silent Advertising Monopoly

Posted on May 2, 2025 by James O'Claire

The good news just keeps coming: Apple was found to be violating antitrust relating to it’s App Store monetization policies. We (in the mobile ad space) have known this for years here’s me mentioning that Apple is a monopoly on iOS advertising in a blog post in 2022. I’m just happy that the courts are…

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Watching the Watchers: What to track when tracking app trackers?

Posted on April 25, 2025April 25, 2025 by James O'Claire

This week I spent a lot of time automating my collection of data via a MITM with an Android Emulator. This lets me peek at the actual traffic and data leaving the device to try and figure out a few things: Who is the app working with? This is the primary question, to be able…

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Free Mobile App ASO Tools: Fastest Growing Apps & Keyword Research added to AppGoblin

Posted on April 18, 2025 by James O'Claire

By popular demand AppGoblin has added a ranking of the current fastest growing apps based on their installs or ratings. These include apps that may have been out on the store for awhile, but have recently seen classic exponential hockey stick style growth. This helps app marketers see what apps are trending in real time….

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2025 How to Sniff Android HTTPS Traffic with Waydroid & mitm-proxy

Posted on April 14, 2025April 14, 2025 by James O'Claire

Looking to add traffic analysis to my free mobile app intelligence platform AppGoblin, I needed to get an emulator up and running with a way to track the HTTPs traffic leaving the app. I’ve done this a couple years now, writing down my notes in github.com/ddxv/mobile-network-traffic and it never seems to get any easier 🥲,…

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Easiest way to get Tanstack Table v8 working with Svelte 5!

Posted on April 9, 2025 by James O'Claire

Easy way to get tanstack v8 working with svelte 5 and Skeleton

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Which Apps have Mobile Trackers on Your Android Phone?

Posted on April 4, 2025April 4, 2025 by James O'Claire

I recently made an Android App for AppGoblin! This uses the Android permission QUERY_ALL_PACKAGES to give you a list of all apps on your device, and select which ones to request their de-compiled data to see which trackers you likely have on your phone for each app. The data comes from my own database of…

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Nearly 50% of Android Apps use Mobile Trackers

Posted on March 11, 2025March 11, 2025 by James O'Claire

There are 5 large mobile app trackers, also called MMPs. Those are AppsFlyer, Adjust (owned by AppLovin), Branch and Yandex AppMetrica. These mobile attribution companies track users data across many apps. For Android nearly 50% of all apps contain a mobile app tracker and for iOS a bit less at 1 in 4 apps. This…

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top development tools 2025

Mobile SDK Showdown: Unveiling 2025’s Most Popular Frameworks Powering 30K Apps

Posted on February 20, 2025February 20, 2025 by James O'Claire

I finally updated AppGoblin to show the most popular mobile SDKs that are used for Android and iOS apps. To recap, I’ve now decompiled ~24k Android and 6k iOS apps. I check for various plugins/frameworks/SDKs and have made a list of which are used in the most apps. You can also click into each one…

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iOS SDK .Frameworks: Known Unknowns

Posted on February 3, 2025February 20, 2025 by James O'Claire

I keep coming across iOS frameworks that I can’t connect back to a company. Some examples from today are these SDKs with RTLMX in the name like They all sound quite interesting, but unfortunately no Google / Bing results Keeping track of the Known Unknowns? I think it would be good to surface these somehow…

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Quick Peek at DeepSeek’s Android Chinese SDKs

Posted on February 2, 2025 by James O'Claire

I took the afternoon to peek inside DeepSeek to see the various Chinese SDKs and tag some new Chinese companies AppGoblin wasn’t previously tracking (*cough* tencent, not sure how I wasn’t tracking that one yet). SDKs So I found three companies which I previously wasn’t quite tracking and added those in. So let’s go over…

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Recent Posts

  • Apple: The Silent Advertising Monopoly
  • Watching the Watchers: What to track when tracking app trackers?
  • Free Mobile App ASO Tools: Fastest Growing Apps & Keyword Research added to AppGoblin
  • 2025 How to Sniff Android HTTPS Traffic with Waydroid & mitm-proxy
  • Easiest way to get Tanstack Table v8 working with Svelte 5!

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