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There are 5 large mobile app trackers, also called MMPs. Those are AppsFlyer, Adjust (owned by AppLovin), Branch and Yandex AppMetrica. These mobile attribution companies track users data across many apps. For Android nearly 50% of all apps contain a mobile app tracker and for iOS a bit less at 1 in 4 apps. This…
I finally updated AppGoblin to show the most popular mobile SDKs that are used for Android and iOS apps. To recap, I’ve now decompiled ~24k Android and 6k iOS apps. I check for various plugins/frameworks/SDKs and have made a list of which are used in the most apps. You can also click into each one…
I keep coming across iOS frameworks that I can’t connect back to a company. Some examples from today are these SDKs with RTLMX in the name like They all sound quite interesting, but unfortunately no Google / Bing results Keeping track of the Known Unknowns? I think it would be good to surface these somehow…
I took the afternoon to peek inside DeepSeek to see the various Chinese SDKs and tag some new Chinese companies AppGoblin wasn’t previously tracking (*cough* tencent, not sure how I wasn’t tracking that one yet). SDKs So I found three companies which I previously wasn’t quite tracking and added those in. So let’s go over…
I got to join the GameMakers podcast along with AppsFlyer’s Brian Murphy and WildCardGames’ Josh Chandley to discuss how mobile app ad attribution platforms (MMPs) are basically required for running mobile ads. It was a great chance for me to pitch the first open source MMP, Open Attribution. Why are MMPs ‘required’ for buying mobile…
First let’s recap, what is app-ads.txt App-ads.txt is a specification by the IAB to help fight advertising fraud. It works by a publishing app (they make money from the ads) linking their developer site with a txt file which has their advertising publisher IDs. Thus a buyer of the publisher’s ads can lookup the ID…
Been troubleshooting this decline for months. About 6 months ago, before I started paying attention, AppGoblin had no meta headers, no canonical pages, and no SEO optimization of any kind. Many pages routinely took 10 seconds to load. At some point I took an interest in growing the site, it honestly only gets a few…
Been updating AppGoblin to better represent some of the data, so I’m going to use this post today to explore the data a bit and see what we find for the most popular business tools for Financial Apps. To better understand the data, I added a breakdown of the top 5 companies for both iOS…
I’ve had great success with ClickHouse on a 4GB RAM server (shared with other things, full load) but not so on my small server with only 2GB RAM and 2GB swap. I’m having some trouble lately with running ClickHouse, along with 5 or so other services like Kafka, Zookeeper, two python backends and a Node/Svelte…
Dynamic deep links hosted by Google Firebase are on their way out, so it’s time to look for the alternatives. I’ll cover the few open source projects I’ve seen as well as the top paid options. Open Source & Free Really, all this work just to provide a link to your app? Yeah, it’s really…