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Month: March 2025

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Nearly 50% of Android Apps use Mobile Trackers

Posted on March 11, 2025March 11, 2025 by James O'Claire

There are 5 large mobile app trackers, also called MMPs. Those are AppsFlyer, Adjust (owned by AppLovin), Branch and Yandex AppMetrica. These mobile attribution companies track users data across many apps. For Android nearly 50% of all apps contain a mobile app tracker and for iOS a bit less at 1 in 4 apps. This…

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