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Author: James O'Claire

Why is an MMP ‘required’ for buying mobile app ads?

Posted on February 1, 2025 by James O'Claire

I got to join the GameMakers podcast along with AppsFlyer’s Brian Murphy and WildCardGames’ Josh Chandley to discuss how mobile app ad attribution platforms (MMPs) are basically required for running mobile ads. It was a great chance for me to pitch the first open source MMP, Open Attribution. Why are MMPs ‘required’ for buying mobile…

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Apple App Store Dropped Support for Anti Ad Fraud Specs

Posted on January 22, 2025January 23, 2025 by James O'Claire

First let’s recap, what is app-ads.txt App-ads.txt is a specification by the IAB to help fight advertising fraud. It works by a publishing app (they make money from the ads) linking their developer site with a txt file which has their advertising publisher IDs. Thus a buyer of the publisher’s ads can lookup the ID…

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Google Search Console Has Deindexed Nearly my Entire Site

Posted on January 6, 2025 by James O'Claire

Been troubleshooting this decline for months. About 6 months ago, before I started paying attention, AppGoblin had no meta headers, no canonical pages, and no SEO optimization of any kind. Many pages routinely took 10 seconds to load. At some point I took an interest in growing the site, it honestly only gets a few…

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Top Business Tools for Finance Mobile Apps

Posted on December 27, 2024 by James O'Claire

Been updating AppGoblin to better represent some of the data, so I’m going to use this post today to explore the data a bit and see what we find for the most popular business tools for Financial Apps. To better understand the data, I added a breakdown of the top 5 companies for both iOS…

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ClickHouse in Less than 2GB RAM in Docker

Posted on December 20, 2024 by James O'Claire

I’ve had great success with ClickHouse on a 4GB RAM server (shared with other things, full load) but not so on my small server with only 2GB RAM and 2GB swap. I’m having some trouble lately with running ClickHouse, along with 5 or so other services like Kafka, Zookeeper, two python backends and a Node/Svelte…

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Open Source & Paid Alternatives to Firebase Dynamic Links

Posted on December 10, 2024February 5, 2025 by James O'Claire

Dynamic deep links hosted by Google Firebase are on their way out, so it’s time to look for the alternatives. I’ll cover the few open source projects I’ve seen as well as the top paid options. Open Source & Free Really, all this work just to provide a link to your app? Yeah, it’s really…

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GitHub Large File Storage (git lfs) is basically paid only

Posted on December 6, 2024December 6, 2024 by James O'Claire

2 GB Maximum file size sounds great for GitHub LFS. When I saw that I thought, perfect, it’s small but it’ll do. Time to push! “Git LFS disabled for ddxv” Wait what? Git LFS has been disabled on your personal account ddxv because you’ve exceeded your data plan by at least 150%. Please purchase additional…

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How to get Geo Location Info for IP Addresses

Posted on December 4, 2024December 4, 2024 by James O'Claire

Just want to cover the recent steps I took in learning about how to get Geo Location information for OpenAttribution. The first step I took was to look into two existing open source analytics platforms that are alternatives to Google Analytics: Umami and Matomo. Umami I love using umami.is! It’s definitely the smaller of the…

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AppGoblin New Features, Mobile Stats and Breakdowns

Posted on November 18, 2024 by James O'Claire

Theme & Svelte updates First off, new theme courtesy of the upcoming v3 for skeleton.dev, a great UI library for Svelte. The new Skeleton v3 is pretty awesome and was quite easy to update along with moving from Svelte 4 to 5. Svelte 5 was a bit trickier with all the new runes, but overall…

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WIP: Sharing the Monetization channels for mobile apps

Posted on October 18, 2024April 15, 2025 by James O'Claire

Edit 2025: See the full list of the top monetization and ad networks on appgoblin.info/companies/ad-networks For a week or two I’ve been working on updating the appgoblin.info top ad networks and MMPs. Currently both are still up, which should change but I’ll give an overview of the process of changing and what might be next…

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Recent Posts

  • Apple: The Silent Advertising Monopoly
  • Watching the Watchers: What to track when tracking app trackers?
  • Free Mobile App ASO Tools: Fastest Growing Apps & Keyword Research added to AppGoblin
  • 2025 How to Sniff Android HTTPS Traffic with Waydroid & mitm-proxy
  • Easiest way to get Tanstack Table v8 working with Svelte 5!

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