I recently added a free feature to AppGoblin to see which advertising/monetization ad networks and MMP partners apps are using. You can break down the results by category and and group by parent companies. The data is pulled from the top ~10k Android apps, which I downloaded, de-compiled and examined their AndroidManifest.xml to determine which…
Tag: mmps
The Future of Ad Networks? Where they might turn for market position.
The decline of ad networks is a chance for innovation as they transition to new market positions which will transform the existing advertising ecosystem. Ad networks are businesses that deal directly with their clients in both advertising and ad publishing. Ad networks directly control the ad inventory and as well as sell the ad inventory to…