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Tag: rubicon

What does DIRECT mean for App-Ads.txt?

Posted on October 15, 2024October 15, 2024 by James O'Claire

Recently I started working on a project on appgoblin to estimate the number of client apps for all mobile advertising and data collection companies. In doing this there are currently two sources of data: decompiled SDKs of which I have only done ~20k apps and app-ads.txt which I have scraped closer to ~200k apps’ app-ads.txt…

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