Looking around app-ads.txt files one of the first things I was excited to check was whether DIRECT publisher IDs show up on other unrelated apps. To do this I ignored any apps that shared the same developer contact URL or Developer IDs. This doesn’t catch 100% of the legitimate publishers I checked, as the examples…
Month: October 2022
What A Mobile Ad Monopoly Looks Like
Google’s market share in in-app advertising is unmistakably dominant. The data above was scraped from 100k+ Google Play Store & Apple App Store apps (with a slight emphasis on games) who use advertising for monetization. This public data is made possible by adoption of IAB’s app-ads.txt standard which allows buyers and sellers to cross verify…
Can You Use AI to Generate Marketing Creatives?
Disclaimer: All images and ads in this post are for spec commercial examples only. The originator of thecommercial is not affiliated with, connected to, nor sponsored or endorsedby Clash of Clans (or Starbucks). TLDR: Fully formed art, but difficult to control details AI Text to image models have seen explosive growth the past year matched…