My personal site
I finally updated AppGoblin to show the most popular mobile SDKs that are used for Android and iOS apps. To recap, I’ve now decompiled ~24k Android and 6k iOS apps. I check for various plugins/frameworks/SDKs and have made a list of which are used in the most apps. You can also click into each one…
I keep coming across iOS frameworks that I can’t connect back to a company. Some examples from today are these SDKs with RTLMX in the name like They all sound quite interesting, but unfortunately no Google / Bing results Keeping track of the Known Unknowns? I think it would be good to surface these somehow…
I took the afternoon to peek inside DeepSeek to see the various Chinese SDKs and tag some new Chinese companies AppGoblin wasn’t previously tracking (*cough* tencent, not sure how I wasn’t tracking that one yet). SDKs So I found three companies which I previously wasn’t quite tracking and added those in. So let’s go over…
I got to join the GameMakers podcast along with AppsFlyer’s Brian Murphy and WildCardGames’ Josh Chandley to discuss how mobile app ad attribution platforms (MMPs) are basically required for running mobile ads. It was a great chance for me to pitch the first open source MMP, Open Attribution. Why are MMPs ‘required’ for buying mobile…