I keep coming across iOS frameworks that I can’t connect back to a company. Some examples from today are these SDKs with RTLMX in the name like They all sound quite interesting, but unfortunately no Google / Bing results Keeping track of the Known Unknowns? I think it would be good to surface these somehow…
Month: February 2025
Quick Peek at DeepSeek’s Android Chinese SDKs
I took the afternoon to peek inside DeepSeek to see the various Chinese SDKs and tag some new Chinese companies AppGoblin wasn’t previously tracking (*cough* tencent, not sure how I wasn’t tracking that one yet). SDKs So I found three companies which I previously wasn’t quite tracking and added those in. So let’s go over…
Why is an MMP ‘required’ for buying mobile app ads?
I got to join the GameMakers podcast along with AppsFlyer’s Brian Murphy and WildCardGames’ Josh Chandley to discuss how mobile app ad attribution platforms (MMPs) are basically required for running mobile ads. It was a great chance for me to pitch the first open source MMP, Open Attribution. Why are MMPs ‘required’ for buying mobile…