At AppGoblin we just crunched the top 50k apps in 2025 and their SDK usage over the year and the report has gained a lot of attention on the socials for mobile B2B marketers, so I wanted to share it on my personal blog as well to give some background for the report. Looking at…
Category: Mobile Marketing and Advertising
Mobile Trackers your Ad-Blocker Doesn’t Know About
This is the full list of the main API endpoints that apps send data to. This is across ~70k android apps and the smallest endpoint has about ~90 apps that send data to it, meaning it’s unlikely to be an app developer’s domain. Then I checked whether these domains were in any of: https://github.com/StevenBlack/hosts, https://easylist.to/easylist/easylist.txt…
The 300 Most Common Android Data Endpoints (and the Companies Behind Them)
Last week I wrote a blog working through a few unknown endpoints. My goal was to bring some attention to these lesser known end points where many apps send their data. This post is split into two sections. The first at the top here are endpoints that do not have landing pages and have not…
Uncovering Lesser Known Mobile Adtech Domains
AppGoblin has now run over 40k apps in an emulator, tracking millions of API calls thousands of advertising domains. Unfortunately, some of them are dark, meaning they have no landing page of any kind, and I’m unclear who controls these domains. news-cdn.site marketingcloudapis.com kickoffo.site onegg.site lazybumblebee.com qa-analytics.com acobt.tech yastatic.net Let’s see if we can figure…
August 2025: Top Mobile App Advertisers
Want to know which apps are buying mobile app ads in 2025? AppGoblin is excited to share the latest ad network rankings for August 2025, based on our ongoing scans of live mobile app ads. AppGoblin SDK scans already make it clear which apps are monetizing with which ad networks, or which companies provide the…
The Trackers and SDKs in ChatGPT, Claude, Grok and Perplexity
Well for a quick weekend recap I’m going to look at which 3rd party SDKs and API calls I can find in the big 4 Android chat apps based. We’ll be using free data from AppGoblin which you can feel free to browse at any of the links below or on tables. Data is collected…
Apple: The Silent Advertising Monopoly
The good news just keeps coming: Apple was found to be violating antitrust relating to it’s App Store monetization policies. We (in the mobile ad space) have known this for years here’s me mentioning that Apple is a monopoly on iOS advertising in a blog post in 2022. I’m just happy that the courts are…
Watching the Watchers: What to track when tracking app trackers?
This week I spent a lot of time automating my collection of data via a MITM with an Android Emulator. This lets me peek at the actual traffic and data leaving the device to try and figure out a few things: Who is the app working with? This is the primary question, to be able…
Free Mobile App ASO Tools: Fastest Growing Apps & Keyword Research added to AppGoblin
By popular demand AppGoblin has added a ranking of the current fastest growing apps based on their installs or ratings. These include apps that may have been out on the store for awhile, but have recently seen classic exponential hockey stick style growth. This helps app marketers see what apps are trending in real time….
Which Apps have Mobile Trackers on Your Android Phone?
I recently made an Android App for AppGoblin! This uses the Android permission QUERY_ALL_PACKAGES to give you a list of all apps on your device, and select which ones to request their de-compiled data to see which trackers you likely have on your phone for each app. The data comes from my own database of…