AppGoblin has now run over 40k apps in an emulator, tracking millions of API calls thousands of advertising domains. Unfortunately, some of them are dark, meaning they have no landing page of any kind, and I’m unclear who controls these domains. news-cdn.site marketingcloudapis.com kickoffo.site onegg.site lazybumblebee.com qa-analytics.com acobt.tech yastatic.net Let’s see if we can figure…
Category: Mobile Marketing and Advertising
August 2025: Top Mobile App Advertisers
Want to know which apps are buying mobile app ads in 2025? AppGoblin is excited to share the latest ad network rankings for August 2025, based on our ongoing scans of live mobile app ads. AppGoblin SDK scans already make it clear which apps are monetizing with which ad networks, or which companies provide the…
The Trackers and SDKs in ChatGPT, Claude, Grok and Perplexity
Well for a quick weekend recap I’m going to look at which 3rd party SDKs and API calls I can find in the big 4 Android chat apps based. We’ll be using free data from AppGoblin which you can feel free to browse at any of the links below or on tables. Data is collected…
Apple: The Silent Advertising Monopoly
The good news just keeps coming: Apple was found to be violating antitrust relating to it’s App Store monetization policies. We (in the mobile ad space) have known this for years here’s me mentioning that Apple is a monopoly on iOS advertising in a blog post in 2022. I’m just happy that the courts are…
Watching the Watchers: What to track when tracking app trackers?
This week I spent a lot of time automating my collection of data via a MITM with an Android Emulator. This lets me peek at the actual traffic and data leaving the device to try and figure out a few things: Who is the app working with? This is the primary question, to be able…
Free Mobile App ASO Tools: Fastest Growing Apps & Keyword Research added to AppGoblin
By popular demand AppGoblin has added a ranking of the current fastest growing apps based on their installs or ratings. These include apps that may have been out on the store for awhile, but have recently seen classic exponential hockey stick style growth. This helps app marketers see what apps are trending in real time….
Which Apps have Mobile Trackers on Your Android Phone?
I recently made an Android App for AppGoblin! This uses the Android permission QUERY_ALL_PACKAGES to give you a list of all apps on your device, and select which ones to request their de-compiled data to see which trackers you likely have on your phone for each app. The data comes from my own database of…
Nearly 50% of Android Apps use Mobile Trackers
There are 5 large mobile app trackers, also called MMPs. Those are AppsFlyer, Adjust (owned by AppLovin), Branch and Yandex AppMetrica. These mobile attribution companies track users data across many apps. For Android nearly 50% of all apps contain a mobile app tracker and for iOS a bit less at 1 in 4 apps. This…
Quick Peek at DeepSeek’s Android Chinese SDKs
I took the afternoon to peek inside DeepSeek to see the various Chinese SDKs and tag some new Chinese companies AppGoblin wasn’t previously tracking (*cough* tencent, not sure how I wasn’t tracking that one yet). SDKs So I found three companies which I previously wasn’t quite tracking and added those in. So let’s go over…
Why is an MMP ‘required’ for buying mobile app ads?
I got to join the GameMakers podcast along with AppsFlyer’s Brian Murphy and WildCardGames’ Josh Chandley to discuss how mobile app ad attribution platforms (MMPs) are basically required for running mobile ads. It was a great chance for me to pitch the first open source MMP, Open Attribution. Why are MMPs ‘required’ for buying mobile…