The good news just keeps coming: Apple was found to be violating antitrust relating to it’s App Store monetization policies. We (in the mobile ad space) have known this for years here’s me mentioning that Apple is a monopoly on iOS advertising in a blog post in 2022. I’m just happy that the courts are…
Category: Mobile Marketing and Advertising
Free Mobile App ASO Tools: Fastest Growing Apps & Keyword Research added to AppGoblin
By popular demand AppGoblin has added a ranking of the current fastest growing apps based on their installs or ratings. These include apps that may have been out on the store for awhile, but have recently seen classic exponential hockey stick style growth. This helps app marketers see what apps are trending in real time….
Nearly 50% of Android Apps use Mobile Trackers
There are 5 large mobile app trackers, also called MMPs. Those are AppsFlyer, Adjust (owned by AppLovin), Branch and Yandex AppMetrica. These mobile attribution companies track users data across many apps. For Android nearly 50% of all apps contain a mobile app tracker and for iOS a bit less at 1 in 4 apps. This…
Quick Peek at DeepSeek’s Android Chinese SDKs
I took the afternoon to peek inside DeepSeek to see the various Chinese SDKs and tag some new Chinese companies AppGoblin wasn’t previously tracking (*cough* tencent, not sure how I wasn’t tracking that one yet). SDKs So I found three companies which I previously wasn’t quite tracking and added those in. So let’s go over…
Why is an MMP ‘required’ for buying mobile app ads?
I got to join the GameMakers podcast along with AppsFlyer’s Brian Murphy and WildCardGames’ Josh Chandley to discuss how mobile app ad attribution platforms (MMPs) are basically required for running mobile ads. It was a great chance for me to pitch the first open source MMP, Open Attribution. Why are MMPs ‘required’ for buying mobile…
Apple App Store Dropped Support for Anti Ad Fraud Specs
First let’s recap, what is app-ads.txt App-ads.txt is a specification by the IAB to help fight advertising fraud. It works by a publishing app (they make money from the ads) linking their developer site with a txt file which has their advertising publisher IDs. Thus a buyer of the publisher’s ads can lookup the ID…
Google Search Console Has Deindexed Nearly my Entire Site
Been troubleshooting this decline for months. About 6 months ago, before I started paying attention, AppGoblin had no meta headers, no canonical pages, and no SEO optimization of any kind. Many pages routinely took 10 seconds to load. At some point I took an interest in growing the site, it honestly only gets a few…
Top Business Tools for Finance Mobile Apps
Been updating AppGoblin to better represent some of the data, so I’m going to use this post today to explore the data a bit and see what we find for the most popular business tools for Financial Apps. To better understand the data, I added a breakdown of the top 5 companies for both iOS…
Open Source & Paid Alternatives to Firebase Dynamic Links
Dynamic deep links hosted by Google Firebase are on their way out, so it’s time to look for the alternatives. I’ll cover the few open source projects I’ve seen as well as the top paid options. Open Source & Free Really, all this work just to provide a link to your app? Yeah, it’s really…
AppGoblin New Features, Mobile Stats and Breakdowns
Theme & Svelte updates First off, new theme courtesy of the upcoming v3 for skeleton.dev, a great UI library for Svelte. The new Skeleton v3 is pretty awesome and was quite easy to update along with moving from Svelte 4 to 5. Svelte 5 was a bit trickier with all the new runes, but overall…