Edit 2025: See the full list of the top monetization and ad networks on appgoblin.info/companies/ad-networks For a week or two I’ve been working on updating the appgoblin.info top ad networks and MMPs. Currently both are still up, which should change but I’ll give an overview of the process of changing and what might be next…
Tag: ads
What does DIRECT mean for App-Ads.txt?
Recently I started working on a project on appgoblin to estimate the number of client apps for all mobile advertising and data collection companies. In doing this there are currently two sources of data: decompiled SDKs of which I have only done ~20k apps and app-ads.txt which I have scraped closer to ~200k apps’ app-ads.txt…
Is Someone Else Using Your Game’s Monetization IDs?
Looking around app-ads.txt files one of the first things I was excited to check was whether DIRECT publisher IDs show up on other unrelated apps. To do this I ignored any apps that shared the same developer contact URL or Developer IDs. This doesn’t catch 100% of the legitimate publishers I checked, as the examples…
What A Mobile Ad Monopoly Looks Like
Google’s market share in in-app advertising is unmistakably dominant. The data above was scraped from 100k+ Google Play Store & Apple App Store apps (with a slight emphasis on games) who use advertising for monetization. This public data is made possible by adoption of IAB’s app-ads.txt standard which allows buyers and sellers to cross verify…
Can You Use AI to Generate Marketing Creatives?
Disclaimer: All images and ads in this post are for spec commercial examples only. The originator of thecommercial is not affiliated with, connected to, nor sponsored or endorsedby Clash of Clans (or Starbucks). TLDR: Fully formed art, but difficult to control details AI Text to image models have seen explosive growth the past year matched…
To Love & Hate in the World of Advertising
“I hate ads, who likes to see ads?” Recently my mother came to visit me in Taipei. On the drive from the airport we talked about my startup, Bubbleye, and how we predict a user’s interests in mobile ads. Her response: “I hate ads, who wants to see ads?” She’s right, no one wants to see…
The Future of Ad Networks? Where they might turn for market position.
The decline of ad networks is a chance for innovation as they transition to new market positions which will transform the existing advertising ecosystem. Ad networks are businesses that deal directly with their clients in both advertising and ad publishing. Ad networks directly control the ad inventory and as well as sell the ad inventory to…