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Well for a quick weekend recap I’m going to look at which 3rd party SDKs and API calls I can find in the big 4 Android chat apps based. We’ll be using free data from AppGoblin which you can feel free to browse at any of the links below or on tables. Data is collected…
The good news just keeps coming: Apple was found to be violating antitrust relating to it’s App Store monetization policies. We (in the mobile ad space) have known this for years here’s me mentioning that Apple is a monopoly on iOS advertising in a blog post in 2022. I’m just happy that the courts are…
This week I spent a lot of time automating my collection of data via a MITM with an Android Emulator. This lets me peek at the actual traffic and data leaving the device to try and figure out a few things: Who is the app working with? This is the primary question, to be able…
By popular demand AppGoblin has added a ranking of the current fastest growing apps based on their installs or ratings. These include apps that may have been out on the store for awhile, but have recently seen classic exponential hockey stick style growth. This helps app marketers see what apps are trending in real time….
I recently made an Android App for AppGoblin! This uses the Android permission QUERY_ALL_PACKAGES to give you a list of all apps on your device, and select which ones to request their de-compiled data to see which trackers you likely have on your phone for each app. The data comes from my own database of…
There are 5 large mobile app trackers, also called MMPs. Those are AppsFlyer, Adjust (owned by AppLovin), Branch and Yandex AppMetrica. These mobile attribution companies track users data across many apps. For Android nearly 50% of all apps contain a mobile app tracker and for iOS a bit less at 1 in 4 apps. This…
I took the afternoon to peek inside DeepSeek to see the various Chinese SDKs and tag some new Chinese companies AppGoblin wasn’t previously tracking (*cough* tencent, not sure how I wasn’t tracking that one yet). SDKs So I found three companies which I previously wasn’t quite tracking and added those in. So let’s go over…
I got to join the GameMakers podcast along with AppsFlyer’s Brian Murphy and WildCardGames’ Josh Chandley to discuss how mobile app ad attribution platforms (MMPs) are basically required for running mobile ads. It was a great chance for me to pitch the first open source MMP, Open Attribution. Why are MMPs ‘required’ for buying mobile…
First let’s recap, what is app-ads.txt App-ads.txt is a specification by the IAB to help fight advertising fraud. It works by a publishing app (they make money from the ads) linking their developer site with a txt file which has their advertising publisher IDs. Thus a buyer of the publisher’s ads can lookup the ID…
Been troubleshooting this decline for months. About 6 months ago, before I started paying attention, AppGoblin had no meta headers, no canonical pages, and no SEO optimization of any kind. Many pages routinely took 10 seconds to load. At some point I took an interest in growing the site, it honestly only gets a few…