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Category: Mobile Marketing and Advertising

See which MMPs and Networks Apps and Games are Using

Posted on March 25, 2024March 5, 2025 by James O'Claire

Edit 2025: I’ve significantly overhauled AppGoblin to track hundreds of mobile app ad networks, trackers and other mobile app services which track your mobile app data. I recently added a free feature to AppGoblin to see which advertising/monetization ad networks and MMP partners apps are using. You can break down the results by category and…

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appgoblin.info

AppGoblin: Free App Stats & Info

Posted on November 7, 2023April 18, 2025 by James O'Claire

Update: 2025 AppGoblin just keeps growing! Now covering >4m apps, thousands of advertising companies, 50k apps scanned for SDKs, and free ASO marketing tools for app marketers. The past few weeks I spent building a front-end for an app store crawler that I made. The end goal is just to provide an open front-end for…

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Keeping Mobile Gamers Engaged with App Widgets

Posted on October 2, 2023October 6, 2024 by James O'Claire

I love using widgets. I probably have too many of them on my phone’s home screen. News apps, weather apps, stocks, stats. I love being able to glance through them without opening the corresponding apps. This led me to realize though that I have seen very few widgets for mobile games. As I started working…

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Is Someone Else Using Your Game’s Monetization IDs?

Posted on October 31, 2022October 6, 2024 by James O'Claire

Looking around app-ads.txt files one of the first things I was excited to check was whether DIRECT publisher IDs show up on other unrelated apps. To do this I ignored any apps that shared the same developer contact URL or Developer IDs. This doesn’t catch 100% of the legitimate publishers I checked, as the examples…

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What A Mobile Ad Monopoly Looks Like

Posted on October 12, 2022October 6, 2024 by James O'Claire

Google’s market share in in-app advertising is unmistakably dominant. The data above was scraped from 100k+ Google Play Store & Apple App Store apps (with a slight emphasis on games) who use advertising for monetization. This public data is made possible by adoption of IAB’s app-ads.txt standard which allows buyers and sellers to cross verify…

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Can You Use AI to Generate Marketing Creatives?

Posted on October 3, 2022October 6, 2024 by James O'Claire

Disclaimer: All images and ads in this post are for spec commercial examples only. The originator of thecommercial is not affiliated with, connected to, nor sponsored or endorsedby Clash of Clans (or Starbucks). TLDR: Fully formed art, but difficult to control details AI Text to image models have seen explosive growth the past year matched…

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To Love & Hate in the World of Advertising

Posted on April 2, 2016October 6, 2024 by James O'Claire

“I hate ads, who likes to see ads?” Recently my mother came to visit me in Taipei. On the drive from the airport we talked about my startup, Bubbleye, and how we predict a user’s interests in mobile ads. Her response: “I hate ads, who wants to see ads?” She’s right, no one wants to see…

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The Future of Ad Networks? Where they might turn for market position.

Posted on February 29, 2016October 6, 2024 by James O'Claire

The decline of ad networks is a chance for innovation as they transition to new market positions which will transform the existing advertising ecosystem. Ad networks are businesses that deal directly with their clients in both advertising and ad publishing. Ad networks directly control the ad inventory and as well as sell the ad inventory to…

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